Saturday, October 3, 2015

What is an Adserver?



Like Images and and file of the website are stored in a web Server and the whenever the webpage is viewed, the browser requests the images from the webserver.

Ads are also stored on a server known as Ad Server. Ad serve may have many ads and based on the ad size to be shown on a page, ads will be placed in auction and a best ad is served on the webpage based on it size and performance.

Ads viewed are tracked as Impressions and Clicked are tracked as Clicks. This tracking mechanism between the Webpage > web Server and Ad Server is know as Third party Ad serving.

Google Adwords Certification Test | Sample Questions for Google Interview | Google Fundamentals | Google Analytics Certification | Google Adwords Professional

Friday, February 13, 2015

_____ is used for AdWords for video campaigns.

A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding

  Google Adwords Advanced Search Certification

Here is the Answer: 





TrueView in-stream ads can appear on:


A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) YouTube mastheads.


  Google Adwords Advanced Search Certification

Here is the Answer: 





Where does the user land if they click a TrueView in-display ad?

A) The advertiser’s YouTube masthead.
B) The ad’s destination URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.

  Google Adwords Advanced Search Certification

Here is the Answer: 



Thursday, February 12, 2015