Friday, November 28, 2014

Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business in Google Analytics?

A) pageviews
B) revenue
C) bounce rate
D) average order value

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You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

A) Admin
B) Behavior
C) Audience
D) Conversion
E) Acquisition
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Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

A) Real-Time
B) Annotations
C) Analytics Intelligence
D) secondary dimensions
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You should add Analytics tracking code to your site

A) after implementation planning
B) when it’s convenient for your IT team
C) before documenting your business objectives
D) during measurement planning
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You want a second view of your data where you only see traffic to a specific sub directory. What is the best way to set this up?

A) Create a new view and apply an advanced lifter that deletes page data outside the subdirectory
B) Create a duplicate view and add a Filter: select “Include only traffic to a subdirectory” from the Fifter Type drop down, and specify the subdirectory
C) Create a new web property and add the new tracking code to the pages on the subdirectory
D) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
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Which of the following would you use to show two date ranges on the same graph?

A) motion chart plot rows
B) date comparison
C) secondary dimension
D) plot rows
E) pivot table motion chart
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You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

A) Keyword
B) Ad Group
C) Placements
D) Destination URL
E) Campaign
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Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

A) Affinity Categories
B) Search Engine Optimization report
C) Site Search report
D) Keyword report
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You’ve found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

A) Last Non-Direct Click attribution model
B) Last Click attribution model
C) Linear attribution model
D) First Interaction attribution model
E) Position Based attribution model
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Which of the following most accurately describes the concept of attribution in digital analytics?

A) determining a user’s device
B) calculating cost per click
C) calculating ROI
D) determining a traffic source
E) assigning credit for conversions


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Which of the following would prevent URL destination goal conversions from being recorded in Analytics?

A) There was a misspelling in the URL of the goal definition
B) No URL destination goals have been defined
C) The match type in the goal definition is incorrect
D) The tracking code is missing from the conversion page


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What is the first step of analytics planning?

A) Implement Google Analytics
B) Document your technical infrastructure
C) Create your implementation plan
D) Define your overall measurement plan and business objectives

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Which of the following are possible uses of views within a single Google Analytics account?

A) to track domains that belong to another account
B) to look more closely at traffic to a specific part of a site (a page or selection of pages)
C) to limit a users access to a subset of data
D) to look more closely at traffic to a specific subdomain

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When configuring a goal, why is it useful to assign a goal value in Analytics?

A) to determine the popularity of each of your pages
B) to calculate ecommerce metrics
C) to attribute monetary value to non-ecommerce conversions
D) to determine the conversion rate

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You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

A) Annotations
B) secondary dimensions
C) Real-Time

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True or False: The order in which filters appear in your view settings matters

A) True Filters are executed in the order in which they appear

B) False Filters are not necessarily executed in the order in which they appear

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Using filters, you can

A) exclude data from a view
B) change how the data looks in your reports
C) include data in a view
Select all that apply

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Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

A) An unfiltered view ensures that the original data can always be accessed
B) You will need to configure your goals in the unfiltered view
C) Without one unfiltered view, you will not be able to use a filter for multiple views
D) There is no reason to maintain an unfiltered view

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You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

A) Clicks
B) Visits
C) Bounce Rate
D) Impressions
E) Assisted Conversions

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Tuesday, November 25, 2014

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

A) Campaigns
B) Day Parts
C) Placements
D) AdWords Keywords
E) Destination URLs

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