Friday, February 13, 2015

_____ is used for AdWords for video campaigns.

A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding

  Google Adwords Advanced Search Certification

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TrueView in-stream ads can appear on:


A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) YouTube mastheads.


  Google Adwords Advanced Search Certification

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Where does the user land if they click a TrueView in-display ad?

A) The advertiser’s YouTube masthead.
B) The ad’s destination URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.

  Google Adwords Advanced Search Certification

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Thursday, February 12, 2015

A TrueView in-display video ad needs to be:

A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.

  Google Adwords Advanced Search Certification

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Which ad rotation option cannot be used for AdWords for video campaigns?

A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.

  Google Adwords Advanced Search Certification

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The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

A)    Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”
B)    Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”

  Google Analytics Certification
 
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Which of the following are advantages of implementing Google Tag Manager?

A)    You can add non-Google tags to your site without editing site code
B)    You can add Google Analytics tags to your site without editing site code
C)    You can add Ad Words tags to your site without editing site code
D)    You can change configuration values in your mobile app without rebuilding a new binary

  Google Analytics Certification
 
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You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

A)    Behavior
B)    Conversion
C)    Audience
D)    Admin
E)    Acquisition

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You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

 A)    1
B)    5
C)    2
D)    0

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Specifying a goal value allows Google Analytics to calculate what?

A)    Revenue per Click
B)    Ecommerce Revenue
C)    Average Order Value
D)    Bounce Rate
E)    Goal Revenue

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Which of the following technologies or features can be used to add data to Google Analytics?

A)    Cost Data Import
B)    Measurement Protocol
C)    Real-Time
D)    Intelligence
E)    Dimension Widening

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Which of the following technologies on your site influence how you implement Analytics?

A)    Flash and AJAX events
B)    server redirects
C)    responsive web design
D)    query string parameters

  Google Analytics Certification
 
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A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

A)    The visitor’s session expires once the visitor has exited your site
B)    The visitor’s session expires after 5 minutes of inactivity
C)    The visitor’s session expires after 30 minutes of inactivity
D)    Google Analytics does not keep track of sessions by default

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Which of the following is true of ROI?

A)    If Cost is $5 and Revenue is $5, your ROI is 0%
B)    If Cost is $5 and Revenue is $5, your ROI is 20%
C)    If Cost is $5 and Revenue is $5, your ROI is 100%
D)    If Cost is $5 and Revenue is $5, your ROI is 50%
E)    None of these answers are true of ROI

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Which of the following are dimensions?

A)    Screen resolution
B)    % new visits
C)    Bounce rate
D)    Region

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